For now, it seems to be a strong step by Jif to make dads finally feel like a part of its product and messaging. The CHOOSY MOMS CHOOSE JIF trademark is filed in the Meat & Processed Food Products category with the following description: peanut butter General Information. and Choosy moms choose Jif, which was subsequently changed to the more politically correct, Choosy moms, and dads, choose Jif (Jif Peanut Butter). Either way, it’s an overwhelmingly positive move for Jif, who’s finally catching up with the times. I am sort of like the Choosy mom in that I am picky and care about what I put into my antique store. Choosy mothers choose Jif, and, in the 1990s, Choosy moms choose Jif. Choosy moms choose Jif Remember that commercial The basic takeaway was that if you didn’t buy your kids Jif Peanut Butter, you were a lousy mom who cared not for their kids. Marketing Plan: Bringing JIF Peanut Butter to South Africa 'Choosy moms and dads choose JIF.' Country Information A. Of course, with those parenting roles and stereotypical responsibilities having changed long ago, it appears that Jif is finally either succumbing to social pressure, or simply doing what’s right. Jif is an American brand of peanut butter made by The J.M. So far, there’s no acknowledgement of the removal anywhere from Jif, or from its parent company, Smucker’s.įor decades, the phrase has sent a message to dads that Jif isn’t speaking to them, and for moms has implied that it’s their job to shop and cook. ![]() ![]() What this means for the future of the slogan’s long-term use is unclear. Below you will find the correct answer to What choosy moms choose in ads Crossword Clue, if you need more help finishing your crossword continue your navigation and try our search function. ![]() The answer to this crossword puzzle is 3 letters long and begins with J. It’s a surprising and stunning development to be sure, where use of an old-fashioned, exclusionary, yet seemingly notable catch phrase is no longer being employed – at least on its website. What choosy moms choose in ads Crossword Clue. Oh hello, pumpkins Let's get weird with Cate the Great Beauty Sorry about everything Enjo圜HECK OUT CATESUBSCRIBE to Cate's channel. Instead she, like me, is probably a sucker for a catchphrase and when she tried Jif, she thought, “yeah, that is pretty good”, and now because of a good ad campaign, Jif has sold thousands of dollars worth of peanut butter to my family alone.In a move that can only be classified as ground-breaking and revolutionary, Jif Peanut Butter has removed its long-standing slogan – “Choosy Moms Choose Jif” – from its website, jif.com. I would like to think that my Mom, in her formative years, tasted Jif and shouted “EUREKA!” and that was why we always bought it, but that is probably not true. I am sort of like the Choosy mom in that I am picky and care about what I put into my. For when mom and dad are enjoying their morning or evening coffee together, this temperature-controlled mug will come in handy. Is it the greatest peanut butter? I have no idea, but it is the peanut butter I know. Choosy moms choose Jif Remember that commercial The basic takeaway was that if you didn’t buy your kids Jif Peanut Butter, you were a lousy mom who cared not for their kids. Lines like Choosy moms choose Jif or Luvs commercial that says By the second. When I would question her about why this one non-generic, even when it was so much more expensive, she would simply reply, “because choosy moms choose Jif.”Īs an adult, when I go food shopping, peanut butter is a staple and the choice I make was established years ago, I still always buy Jif. Its not uncommon to only mention moms when marketing products to parents. She had a few caveats, of course, chief among them was her choice in peanut butter. ![]() Our cart during a food shopping excursion was stacked with generic brands, which according to my Mother, were just as good as the brand labels.
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